The Dynamic Fintech VC Landscape – Q1 2024 review

The Dynamic Fintech VC Landscape – Q1 2024 review

6 minutes read

“Financial technology,” or Fentech, represents the intersection of finance and technology, aiming to innovate and improve financial services. The journey of fintech VC (venture capital) has been transformative, evolving from niche investments to a cornerstone of modern finance.

A Brief Overview of Fintech VC
  • The 1990s and Early 2000s

The roots of fintech can be traced back to the early 1990s when the internet began to revolutionize traditional banking and finance. Early pioneers like PayPal, founded in 1998, showcased the potential of digital payments, attracting early-stage venture capital. These initial investments were cautious but marked the beginning of a significant shift.

  • The Rise of Digital Finance: 2010s

The 2010s saw an explosion of fintech innovations fueled by advancements in mobile technology and increasing consumer demand for convenient financial solutions. Startups like Square (founded in 2009) and Stripe (founded in 2010) emerged, offering seamless payment solutions and attracting substantial VC funding.

  • Late 2010s to Early 2020s

As the fintech sector matured, VC investments diversified across various segments such as lending, personal finance, wealth management, and insurtech. Companies like Robinhood, Revolut, and Chime started raising billions in VC funding. This period also saw significant exit activity, with high-profile IPOs and acquisitions underscoring the sector’s profitability.

  • The Current Landscape of Fintech VC

Today, the fintech VC market spans multiple segments and sub-verticals. Payments and lending dominate, while wealth management and personal finance attract significant investments. The rise of banking-as-a-service (BaaS) platforms, neo-banks, and AI-driven solutions exemplify the sector’s ongoing innovation.

Data from Q1 2024 Pichbook  Retail Fintech Report

  • VC Deal Activity

The Q1 2024 Pitchbook retail fintech report offers comprehensive insights on the VC deal activity. In Q1 2024, retail fintech companies experienced a notable downturn in venture capital activity. The total deal value amounted to $1.9 billion, representing a 15.3% year-over-year (YoY) decline and a 30.8% quarter-over-quarter (QoQ) drop. The number of deals also fell significantly, with only 144 recorded, marking a 31.4% YoY decrease and an 11.7% QoQ decline.

Q1 2024 timeline VC activity

  • Exit Activity

The exit landscape also saw a dramatic shift. The total exit value for Q1 2024 was just $0.5 billion, as shown in the graph below. Source: PitchBook • Geography: Global • *As of March 31, 2024, reflecting a steep decline from previous years. During this period, we recorded only 12 exits, indicating a challenging environment for retail fintech companies looking to go public or be acquired.


Fintech VC Deal Activity by Segment and Subvertical
  • Payments and Lending: Cornerstones of Fintech

Payments and lending remain at the forefront of fintech investments. For instance, Stripe continues attracting substantial VC funding, reflecting these segments’ foundational role in financial services. These investments support the growth of individual companies and drive broader industry innovation. Despite a general downturn, payments and lending still accounted for a significant portion of the deal activity, demonstrating their resilience and importance within the fintech ecosystem.

  • Wealth Management and Personal Finance: Emerging Frontiers

Wealth management and personal finance are gaining traction as consumers seek better tools for managing their assets and finances. Startups in these segments, such as Betterment and Wealthfront, leverage technology to offer personalized financial advice and investment strategies, attracting significant VC interest. The rise of AI-driven personal financial management tools highlights the sector’s innovative potential and growing consumer demand for intelligent financial solutions.

  • Deal Value and Count by Stage

Early-stage investments are crucial for nurturing innovation, while late-stage investments focus on scaling established companies. For example, seed funding for companies like Plaid has been vital for their development, whereas Series D funding for Robinhood reflects its market potential. In Q1 2024, early-stage deals (Seed and Series A) accounted for 41% of the total deal count, emphasizing the importance of supporting fintech innovations.

Regional Share of Deal Value and Count

North America and Europe lead in deal value and count, supported by a robust ecosystem of startups and established players. However, emerging markets like Asia and Latin America are quickly gaining attention, driven by large underbanked populations and increasing digital adoption. In Q1 2024, North America captured 48.7% of the total deal value, followed by Europe at 29.4%. Asia and Latin America, while smaller in comparison, showed promising growth, indicating a potential shift in future investment trends.

VC activity, pitchbook source

Financial Metrics: Median Deal Value, Pre-Money Valuation, and Exit Value

In Q1 2024, the median deal value for fintech startups was $10 million, reflecting cautious investor sentiment amid economic uncertainties. Pre-money valuations have also seen adjustments, with the median valuation for early-stage startups at $50 million, indicating a more measured approach from investors. High exit values, such as PayPal’s acquisition of Honey for $4 billion, highlight the sector’s potential for delivering significant returns despite the challenging market conditions.

Leading VC Investors and Top Fintech Companies

In Q1 2024, Sequoia Capital remained a top investor, participating in 12 deals, followed by Andreessen Horowitz with ten deals. Top fintech companies by total VC raised, such as Stripe ($2.2 billion), Robinhood ($3 billion), and Klarna ($3.5 billion), exemplify the sector’s innovation and market leadership.

Challenges and Opportunities in Retail Fintech

The retail fintech sector presents both challenges and opportunities. Key developments include advancements in banking-as-a-service, neobank expansions, and innovations in credit cards and AI chatbots. M&A activity is also on the rise, driven by the need to consolidate and acquire innovative technologies.

  • Banking-as-a-Service (BaaS)

BaaS platforms enable non-bank entities to offer banking services, fostering collaboration between fintechs and traditional financial institutions. This development paves the way for new business models and enhanced customer experiences.

  • Neobank Expansions

Neobanks like Chime and Revolut rapidly expand, providing digital-first banking solutions prioritizing convenience and personalized services. Their growth reflects the increasing consumer demand for flexible and accessible financial services. Nubank, for example, added 5.5 million customers in Q1 2024, bringing its total to 99.3 million, and reported a net profit of $378.8 million, showcasing its profitability & scalability.

  • Credit Cards and AI Chatbots

Innovations in credit card offerings and the integration of AI chatbots are enhancing user experiences and operational efficiencies. For instance, Apple’s introduction of the Apple Card has set new standards for transparency and user engagement.



In conclusion, the fintech venture capital (VC) sector is rapidly evolving, holding significant potential for innovation and expansion. Key areas such as payments, lending, and personal finance are driving this growth. These insights shed light on the dynamic nature of the fintech VC landscape.

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