Trends in PE: Shift Towards Smaller Add-On Deals in 2024

Trends in PE: Shift Towards Smaller Add-On Deals in 2024

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Understanding Add-On Deals in Private Equity

In the private equity (PE) landscape, add-on deals have emerged as a strategic cornerstone for growth and value creation. These transactions, also known as bolt-ons, involve a PE firm acquiring additional companies that merge with a platform company within their existing portfolio. This approach has gained prominence as it typically involves less risk and capital outlay than standalone acquisitions or larger mergers.

The rise of add-on deals can be traced back to the increasing need for PE firms to derive synergistic benefits such as operational efficiencies, enhanced market reach, and accelerated revenue growth. As market conditions fluctuate and valuations peak, firms have found that these smaller, strategic acquisitions allow for more controlled growth and easier integration, making them a preferred route in uncertain economic climates.

The Rise of Smaller Add-On Deals

In the first quarter of 2024, the European private equity (PE) landscape witnessed a significant shift in dealmaking strategies amidst challenging market conditions. With a stark reduction in megadeal activities, PE firms have increasingly turned to smaller add-on acquisitions, representing a notable 45.0% of the total deal value, a sharp increase from the 10-year average of 27.6%.


Current Market Dynamics

The beginning of 2024 was marked by a downturn in PE deal values across Europe, which fell by 37.2% sequentially and 19.6% year-over-year. This decline was compounded by the reduced frequency and size of megadeals, which plummeted from €108.4 billion in 2023 to just €8.1 billion in the first quarter of the current year. Such a significant drop underscores the growing aversion to high-value transactions amid rising interest rates and economic uncertainty.

The Strategic Pivot to Add-On Deals

In response to these challenging conditions, PE firms have adopted a buy-and-build approach through smaller, more manageable add-on deals. This strategy not only mitigates risk by spreading investments across a diverse array of smaller targets but also capitalizes on the synergistic potential of integrating these acquisitions with existing portfolio companies. This method has proved particularly appealing as it allows PE firms to enhance operational efficiencies and drive value creation through incremental growth and cost optimizations.

Why Smaller Deals?

The preference for smaller deals can be attributed to several factors:

  • Lower Market Entry Costs: Smaller deals typically involve lower purchase prices, which is crucial in a high-interest rate environment where funding costs are elevated.
  • Enhanced Manageability: These deals are generally less complex to execute and integrate into existing business structures, reducing the operational risks associated with larger transactions.
  • Strategic Flexibility: Smaller acquisitions allow firms to tactically fill gaps in their portfolios or enter new market segments without the extensive capital outlay required for megadeals.
Market Outlook

Despite the slow start to the year, there is optimism that deal activity will rebound in the subsequent quarters. Factors such as the accumulation of dry powder, signs of recovery in public markets, and anticipated monetary easing are expected to drive a resurgence in dealmaking activities. Furthermore, the shift towards smaller deals is likely to persist as firms continue to seek out opportunities that offer value creation through operational improvements rather than through financial engineering alone.


The first quarter of 2024 has set a new precedent in the European PE market, with smaller add-on deals taking center stage. This strategic shift is a pragmatic adaptation to the current economic climate, emphasizing the importance of agility and operational efficiency in sustaining growth and profitability in the PE sector. As the market conditions evolve, it will be critical for PE firms to remain adaptable and responsive to capitalize on emerging opportunities.

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